Floori https://floori.io/ Powering the Flooring sales experience Tue, 25 Feb 2025 12:53:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 Introducing the Floori WooCommerce Plugin: Effortless Data Sync & Sales Optimization https://floori.io/blog/introducing-the-floori-woocommerce-plugin-effortless-data-sync-sales-optimization/ Tue, 25 Feb 2025 12:53:52 +0000 https://floori.io/?p=42661

We Listened. We Improved. Now, Managing Your WooCommerce Store and Floori Portal Is Easier Than Ever. E-commerce businesses rely on speed, accuracy, and efficiency to remain competitive. However, many…]]>

We Listened. We Improved. Now, Managing Your WooCommerce Store and Floori Portal Is Easier Than Ever.

E-commerce businesses rely on speed, accuracy, and efficiency to remain competitive. However, many of our Floori customers have voiced a common challenge: keeping product data synchronized across WooCommerce, the Floori Portal, and the Visualizer while ensuring an optimized shopping experience for buyers.

From manual product updates to discrepancies in SKUs, pricing, and stock levels, we understood the frustration. Managing a large inventory should not mean spending hours maintaining data consistency. That’s why we made it our top priority to eliminate these pain points with the Floori WooCommerce Plugin—a fully automated solution that ensures seamless data flow between your WooCommerce store and Floori.

✅ Ensure Accuracy with Real-Time Product Data Synchronization

Keeping product data consistent across multiple platforms is a common challenge for eCommerce businesses. The Floori WooCommerce Plugin seamlessly syncs your product details between WooCommerce and the Floori Portal, eliminating manual updates and reducing the risk of errors.

WooCommerce product page with a 'Open Visualizer' button, demonstrating how users can preview products in the Floori Visualizer before making a purchase.

Eliminate Data Errors – Ensure pricing, SKUs, descriptions, and inventory levels are always accurate.
Automatic Updates – Any change made in WooCommerce is instantly reflected in Floori’s Portal and Visualizer.
Seamless Categories & Attributes – WooCommerce filters, categories, and product variations sync automatically.

WooCommerce product categories and attributes being synchronized with Floori Portal and Visualizer.

By automating data synchronization, businesses can reduce operational workload while providing customers with real-time, accurate product information.

🛒 Frictionless Add-to-Cart Experience for Higher Conversions

A smooth buying experience is critical for increasing conversions. That’s why we built seamless checkout integration into the Floori WooCommerce Plugin. Customers can now interact with visualized products and add them directly to their cart without additional steps.

Floori Visualizer with an 'Add to Cart' button, showing how customers can directly add products from the visualizer into their WooCommerce cart.

One-Click Checkout – Enable customers to add products to their cart directly from the Floori Visualizer.
Configurable Placement – Customize the ‘Add to Cart’ button across product pages, collections, and pop-ups.
Optimized UX for B2B & B2C Buyers – Whether targeting bulk buyers or individual customers, the checkout flow is tailored to their needs.

This enhanced functionality reduces friction, minimizes drop-offs, and drives higher conversions by making the shopping experience more intuitive.

📦 Real-Time Inventory Synchronization to Improve Order Fulfillment

Inventory mismanagement can result in overselling, stock discrepancies, and lost revenue opportunities. The Floori WooCommerce Plugin ensures real-time inventory updates so that every stock adjustment is accurately reflected across all platforms.

Instant Inventory Updates – Changes in WooCommerce are instantly synchronized in Floori.
Keep Customers Informed – Display real-time stock availability to help buyers make quicker and more informed purchase decisions.

By keeping inventory information accurate and up to date, businesses can provide a better customer experience while preventing fulfillment issues.

WooCommerce product management dashboard synced with Floori, displaying real-time stock updates and seamless product information flow between the platforms.

📸 Automatic Background Removal for High-Quality Product Displays

Visual presentation is a key factor in customer purchasing decisions. We’ve integrated an automatic background removal tool into the Floori WooCommerce Plugin to ensure clean, high-quality product images without requiring additional manual editing.

Floori Portal settings page with a toggle for enabling automatic background removal, showing how users can enhance product images effortlessly.

No Manual Editing Required – Instantly remove backgrounds for polished product visuals.
Consistent, Professional Look – Maintain a uniform, high-quality catalog across all product listings.
Seamless WooCommerce Integration – Works effortlessly within your store to enhance visual consistency.

This feature enhances product presentation, improves customer perception, and ultimately boosts conversions.


📥 Quick & Easy Setup

We designed the Floori WooCommerce Plugin to be simple and fast to implement, ensuring that businesses can start benefiting from real-time synchronization and automated workflows right away.

Floori Portal account settings page with a download link for the WooCommerce plugin.

1️⃣ Install the Plugin – Download & activate in WordPress.
2️⃣ Authenticate & Sync – Securely connect your Floori product database for seamless integration.
3️⃣ Enable Automation – Enjoy hands-free data updates, inventory tracking, and an optimized checkout process.

With this streamlined setup, businesses can reduce administrative workload and focus on sales growth.

What’s Next?

We are continuously enhancing our WooCommerce plugin with new features and expanded functionality. Additionally, we are actively working on launching Magento and Shopify plugins, ensuring businesses across multiple platforms can benefit from seamless data synchronization and automation. Stay tuned!

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How These Two Companies Are Rocking It With The Best Performing Epoxy Ads (+ How You Can Do It Too) https://floori.io/blog/how-these-2-companies-are-rocking-it-with-the-best-performing-epoxy-ads/ https://floori.io/blog/how-these-2-companies-are-rocking-it-with-the-best-performing-epoxy-ads/#respond Wed, 28 Jun 2023 19:22:09 +0000 https://floori.io/?p=25765

In today’s digital age, social media has become an essential platform for businesses to reach and engage with their target audience. One of the critical factors in achieving success…]]>

In today’s digital age, social media has become an essential platform for businesses to reach and engage with their target audience. One of the critical factors in achieving success on social media is creating and running great ads, including epoxy ads. The importance of well-crafted advertisements cannot be overlooked. Especially when promoting products like epoxy flooring. In this blog post, we will discuss the importance of great social media ads and explore what makes them great.

The Power of Great Ads

Great epoxy ads can capture attention, evoke emotions, and drive action. Whether showcasing a product, promoting a service, or creating brand awareness, the impact of a great ad can be extreme. In the world of epoxy flooring, where aesthetics and functionality matter, creating exceptional ads on social media can make all the difference in drawing and converting potential customers.

  • Captivating Visuals: Eye-catching visuals are essential for grabbing attention in users’ busy social media feeds. Compelling images or videos that showcase the beauty and durability of epoxy flooring can immediately pique the interest of potential customers.
  • Compelling Copywriting: Strong ad copy is crucial for conveying the unique selling points of epoxy flooring. It should be concise, and persuasive. It should highlight the benefits and advantages that customers can expect. A compelling copy can evoke emotions, address pain points, and create a sense of urgency. This can lead to higher engagement and conversion rates.
  • Targeted Audience: Identifying and targeting the right audience is the key to successful ad campaigns. Understanding your ideal customer’s demographics, interests, and online behavior allows you to create personalized and relevant ads that resonate with them. This targeting strategy ensures your ads are shown to the most receptive audience, maximizing the chances of success.

And, of course, you can take inspiration from the best ads. Regarding seeking inspiration for your campaigns, Facebook Ad Library is a very valuable tool.

Facebook Ad Library

Facebook Ad Library allows you to explore ads across different industries, including epoxy flooring. Did you know that it can also provide insights into their creative strategies, copywriting techniques, and overall performance? And the best part? It’s free! You’ll be able to spy on important aspects that you can implement in your ad campaigns. This resource can give you a starting point to understand what works well and what you can adapt for your campaigns.

Facebook Ad Library.

Tracking and analyzing key performance indicators is crucial to measure your ad campaigns’ success. Here are some essential KPIs to monitor:

  • Click-Through Rate (CTR): CTR indicates the percentage of people who clicked on your ad after seeing it. A higher CTR means your ad is compelling and relevant to your target audience.
  • Conversion Rate: This measures the percentage of users who took a desired action, such as purchasing or filling out a contact form. It reflects the effectiveness of your ad in driving actual business results.
  • Cost per Acquisition (CPA): CPA shows the average price you sustain to acquire a customer. It helps you understand the efficiency of your ad spend and optimize your campaigns accordingly.

And How’s The Best Doing?

There’s a lot of information about how to implement good strategies into your epoxy ad campaigns. So let’s see some real-life examples of how these strategies have improved certain companies’ campaigns.

Cardinal Concrete Coatings

Cardinal Concrete Coatings ads target Arizona homeowners looking to improve the appearance and durability of their concrete surfaces.

This piece highlights the following key points:
  • The problem addressed: homeowners are tired of old, stained, or cracked concrete surfaces, suggesting that Cardinal Concrete Coatings has a solution. Pointing out customer pain points is always a good idea for sales and marketing.
  • Quality floor coatings: Commitment to providing high-quality coatings using its proprietary polyaspartic coating solution.
  • Benefits of their coatings: A 50-year warranty, durable floor coatings, 4x stronger than epoxy, and quick one-day installation.
  • Positive customer reviews: A five-star customer review is mentioned, praising the company’s service and the transformation of their garage with the coating.
  • Summer Coating Promo: The ad introduces a special promotion for the summer of 2023 called the “Summer Coating Promo.” Customers can save up to $600 on any concrete coating project until June 30, 2023.
  • Various coating options: The ad lists the surfaces that Cardinal Concrete Coatings can work on, including garage floors, pool decks, patios, driveways, walkways, and commercial floors.
  • 50-Year Warranty: The company highlights its confidence in the durability of its product by offering a 50-year warranty, which they claim is longer-lasting than DIY kits.
  • Call to action (CTA): The ad urges readers to click the provided link and fill out a form to get a free quote within 30 seconds.

Real-life marketing strategiesAnother example of marketing strategies.

This ad presents Cardinal Concrete Coatings as a local company with a high-quality solution for homeowners seeking to improve their concrete surfaces, offering a limited-time discount and emphasizing the long-lasting durability of their product.

Wise Coatings

The ads from Wise Coatings highlight their garage floor coatings services and the benefits they offer.

Here’s a description of the ads:
  • Wise Coatings Difference: The ad highlights the advantages of choosing Wise Coatings. This includes superior protection against stains and chemicals, aesthetic appeal with a variety of colors and finishes, hassle-free maintenance, and long-lasting durability.
  • Why Choose Wise Coatings: The ad mentions Wise Coatings’ commitment to exceptional craftsmanship, unmatched quality, and customer satisfaction. It guarantees personalized service and guidance throughout the process.
  • Call to Action: Readers are encouraged to call the provided phone number to claim the discount and schedule a free consultation. It also directs them to the company’s website for more information and a free quote.
  • Power of Epoxy for All Floors: Another ad focuses on Wise Coatings’ epoxy floor coatings, highlighting their durability, affordability, and style for showrooms, garages, and industrial spaces.
  • Upgrade Your Garage Flooring: The ad emphasizes the use of high-quality products and techniques by Wise Coatings in Scottsdale. It mentions the benefits of improved durability, easier maintenance, and increased property value. Quick estimates and a free quote are highlighted.
  • Quality Concrete Coatings in Bellevue: The ad targets Bellevue homeowners and emphasizes Wise Coatings’ commitment to quality, quick one-day installations, a range of color options, and a lifetime warranty.

Wise Coatings advertisement. Wise Coatings advertisement.

This ad promotes Wise Coatings’ expertise in garage floor coatings by showcasing the benefits of their services, limited-time offers, customer satisfaction, and the ease of obtaining a free quote. They aim to attract customers seeking durable, visually appealing, and easy-to-maintain garage flooring solutions.

Honorable Mentions for Our Other Favs

Some other companies run great ads that are worth mentioning. Here are our other favorite pieces from other companies around the US.

Upstart Epoxy (Showing the service with a video)

Upstart Epoxy advertisement.

XtremeEpoxy (Showing The Business Plans Right Away)

Xtreme Epoxy advertisement.

Upstart Epoxy (Advertising On Content and Courses)

Upstart Epoxy advertisement.

Bar Top Epoxy (Summer-Themed Ad

EpoxyLab Flooring (Before & After The Service)

Posting great ads on social media plays a vital role in promoting products like epoxy flooring. Businesses can create highly effective ads by understanding the importance of captivating visuals, compelling copywriting, and targeted audience engagement. Tracking KPIs and seeking inspiration from platforms like Facebook Ad Library and AdSpy can further enhance your ad campaigns.  Unleash your creativity, analyze the successful ads in your industry, and craft exceptional advertisements. Leave a lasting impact on your target audience!

And to help you do that, check out our Material Guide To Best Perfomace Epoxy Ads. There you can find our Epoxy Design Pack with awesome and free templates to run your ads campaigns with excellent design layouts on Canva! Also, you’ll have access to our incredible 10-Point Checklist, so you can look over it to see if your ads are following the most essential criteria to have a successful ad campaign.

Stay tuned for more tips and tricks for your company and follow us on our Instagram, LinkedIn, and Facebook!

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Why Is Social Proof Important and How You Can Get It https://floori.io/blog/why-is-social-proof-important-and-how-can-you-get-it/ Fri, 12 May 2023 15:23:26 +0000 https://floori.io/?p=24930

“The customer is always right”. This is a sentence every manager has heard at least once in their life. That reflects how the clients have an impact on the business…]]>

“The customer is always right”. This is a sentence every manager has heard at least once in their life. That reflects how the clients have an impact on the business choices and credibility of the market. So, why not use this impact to build a stronger value over the competitors?

The home goods business can be very challenging when it comes to uniqueness and individuality. According to the US Census Bureau, in 2019 there were around 29,000 home furnishing stores. With that in mind, it’s important for flooring business managers to stay aware of their customers’ needs and build a strong institutional identity.

Social proof can be one of the ways a store can build a strong online presence.

But first things first, what is social proof? And why is it important?

The term can be defined as a social and psychological phenomenon that consists of the idea that people tend to follow the actions of others, especially when they are uncertain about a decision. In marketing this concept is rather used as a way to advertise products and services.

Nowadays, many companies use the idea of social proof to create content on social media and ad campaigns. In the home improvement industry, managers can collect their customer’s testimonials in different ways. The first one is being able to drag more leads to the company. According to Publicis Sapient, 87% of buying decisions begin with research conducted online before a purchase is made. Many companies use social media and research mechanisms to market their products.

In addition, as previously mentioned, social proof can lead to a seemingly more trustworthy company. That comes from a potential customer seeing how well-rated a product is, they will gain confidence and interest in potentially buying. Given that, 83% of consumers say these recommendations make them more likely to purchase a product or service.

Moreover, the idea of a client-rating flooring product gives more content for the companies to explore online. Therefore, building a strong virtual presence and bonding with their community. With testimonials, many home goods companies create digital material for paid and organic content.

Finally, the reason to collect customers’ feedback is for showcasing the results to employees. This leads to better thinking for administrative processes, such as sales and marketing strategies. According to Brain&Co, companies that focus on customer experience have revenue 4% to 8% higher than their competitors.

And how can you collect these testimonials?

When collecting testimonials from your customers, it is important to keep a few key points in mind to ensure that you are gathering high-quality, effective feedback that can help you improve your products and services.

Email/Messages

One of the easiest ways to collect testimonials from your customers is via email or messages. Having this close relationship with your clients can lead to better communication and problem-solving. To approach customers in a better way, use a written message to thank them for choosing the company and explain why it’s important to have this kind of information. Adding direct questions can also help with finding the best insights for the business. Here’s a template with all these tips:

Subject: We wanna hear from you

Dear [Customer’s Name],

At [Home Goods Business Name], we take pride in providing high-quality products and excellent customer service to our valued customers like you. We are committed to improving our products and services, and your feedback can help us achieve that goal.

We would be honored if you could take a few minutes to share your experience with us. Your feedback will not only help us improve but also assist potential customers in making informed decisions about our products. We would be grateful if you could provide us with a testimonial that we can use on our website and social media platforms.

Here are a few questions that may help guide your feedback:

  • What made you choose [Home Goods Business Name]?
  • What was your experience like using our products?
  • How did our products benefit you?
  • Would you recommend our products to others?

Please feel free to share any additional feedback you may have. We greatly appreciate your input and will use it to improve our products and services.

Thank you in advance for taking the time to share your thoughts with us. We value your business and look forward to hearing from you soon. 

Best regards,

[Your Name]

[Home Goods Business Name]

Using the template provided, reaching out to customers can be easily done while highlighting the importance of their input to the business. Flooring store managers shouldn’t hesitate to take advantage of this powerful tool to improve their company’s reputation and grow their customer base.

Interview

Also, a very good way to gather testimonials from clients is by setting up a meeting with them for an interview. When asking them questions about products and services, managers must stay aware of what kind of information they need and how their clients can help with the process. A good tip to ask the right questions is first to analyze how the client affects the product or service workflow, and vice-versa. The interview can also be used to ask for specific points to be improved in the business. These are some examples of questions:

  • What inspired you to work with our company?
  • What specific challenges or pain points were you experiencing prior to working with us?
  • How did our company and its services/products help you overcome those challenges?
  • What was your experience like working with our team?
  • Were there any particular team members who stood out to you in terms of their level of service or expertise?
  • How has working with our company impacted your business or personal life?
  • What results have you seen since working with our company?
  • Would you recommend our company to others? If so, why?
  • Is there anything you think we could improve upon in our services/products?
  • Do you have any other feedback or comments about your experience working with us?

Social Media

In the digital age, it is very common to post a review on every single service or product that exists. And that couldn’t be any different for the home goods business. Services that require a big investment and can take time, like flooring or epoxy covering, are usually done after the customer researches the company and has references about the service. Therefore, rating on social media is very common. Platforms like Yelp and Google My Business are a huge part of the buying process. 

While positive reviews can serve as a powerful marketing tool, negative reviews, on the other hand, can provide valuable insights into areas that need improvement and allow businesses to address any issues and improve their services. It is important for home goods businesses to actively monitor their online reviews and engage with customers to show that their feedback is valued and to maintain a positive reputation.

After all that, what can you do with the testimonials?

As previously mentioned, testimonials not only can be a powerful tool for businesses looking to improve their reputation but can also attract new leads. By sharing positive feedback from satisfied customers, businesses can build trust and credibility with potential clients, and differentiate themselves from competitors in a crowded market. 

Post on social media

Electronic media are great platforms for home improvement businesses to communicate with potential customers and show them their products and services. So, sharing positive feedback on the company’s social media is one of the most effective ways to attract leads and improve the community. This simple type of posting doesn’t require too much effort and grabs the attention of most clients. An easy but very effective way to talk about the service’s quality while bolding with customers. 

Use on website

As a similar reason to the previous one, adding testimonials to websites improves the home improvement company’s credibility and makes the online page more visually appealing. Driving conversion to a website is very important to attract more sales, boost the SEO rating, and get more leads. Once positive feedback is posted, many clients will feel more confident with services. Here’s an example: 

Add to paid ads

Another great way to use social proof is for paid ads. As mentioned, the power of testimonials can drag a lot of leads for home improvement companies that look for a boost in sales. Therefore, using positive feedback on paid ads, just like posting organically, is a simple and effective choice to improve to enhance the trustworthiness of the business, ultimately leading to higher conversion rates and revenue.

Develop into case studies

Finally, one of the best things flooring and rug store managers can do with their clients’ social proof is to develop a case study. With this full in-depth document, much information can be used for internal processes and external marketing as a way to build up the company. The case studies can also be posted as a newsletter or blog article developing the organic content. On Floori’s website, many companies have their own case study on how the visualizer helped them better the customer experience.

In conclusion…

Social proof is a very important part of a company’s credibility and using it as a marketing tool is very effective. However, it is crucial to respect the client’s privacy and make sure to get their permission before sharing their testimonials publicly.  Another tip is to always show gratitude for the gesture since they have no obligation and help the company more than them. The process needs to be smooth and easy without any pressure.

If you want to get updates regularly on the home goods market, follow us on our LinkedInFacebook, and Instagram. Stay tuned for more tips and information for your business!

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4 Reasons Why Your Coating Business Needs Paid Advertisting https://floori.io/blog/4-reasons-why-your-coating-business-needs-paid-advertising/ Fri, 31 Mar 2023 19:49:51 +0000 https://floori.io/?p=24050 Paid Advertising for coating businesses.

Many coating business owners tend to underestimate the value of paid advertising. It can be considered a lower-priority task that is sacrificed in favor of saving time…]]>
Paid Advertising for coating businesses.

Many coating business owners tend to underestimate the value of paid advertising. It can be considered a lower-priority task that is sacrificed in favor of saving time or money. This strategy is a great way to guide more traffic to your site and increase business. Allocating even a small budget towards paid advertising can significantly contribute to generating more business and expanding your customer base. 

It’s important to be careful when it comes to investing money in paid ads because it can quickly go over a potential budget. It is crucial to keep track of all the data provided, such as Cost per Lead, Click-through Rate, Return on Investment, etc.

How can you make sure you are getting the most out of your paid ads?

Our clients are initially reluctant to invest in paid advertising. However, we still suggest allocating a small budget towards it. This decision has resulted in an immediate increase in leads, conversions, and brand awareness. The experience reinforced the value of paid advertising as an essential component of a comprehensive marketing strategy.

It’s important to be strategic in how you allocate your budget. Simply running an aggressive Google keyword campaign may seem like a quick fix, but it can result in low-quality leads and a poor return on investment. Target the right keywords and demographics to ensure that your ads are reaching your ideal audience.

Today we’ll explore the four main benefits of paid advertising for coating businesses and how to use it in current (or future) Google Ads strategy campaigns. 

[lwptoc depth=”1″ numeration=”none” toggle=”0″]

I – Reach Your Target Audience Where They Are

With paid advertising, your coating business can reach the target audience from the best locations. Google Ads, for example, lets you set information that can best describe your potential customers letting them see your ads. Some strategies can be done to extract the best out of your advertisement. 

coating-ads

One of them is using negative keywords to enhance the performance of your campaign. They can be an effective way to ensure that your ad campaigns are reaching the right audience. For example, if your company specializes in the epoxy coating, you might use negative keywords like “concrete,” “vinyl,” or “tile.”

Using those words can prevent your ads from appearing to users searching for those types of flooring. This can help you focus your advertising budget on users who are more likely to be interested in your products and services. There are several methods for finding negative keywords for your advertising campaigns, check here a few of them:

  1. Keyword Research to identify keywords that are similar to your target keywords but not relevant to your business. You can use tools like Google Ads Keyword Planner, Ahrefs, or SEMrush to identify relevant negative keywords.
  2. Analyze Search Terms Reports to identify irrelevant searches that triggered your ads. This can help you identify negative keywords that you should exclude from your campaigns.
  3. Use Negative Keyword Lists to exclude irrelevant searches. Advertising platforms can offer pre-made lists that you can use to refine your ad targeting, like Google Ads.

coating-goole-ads

When selecting negative keywords, it’s important to strike a balance between excluding irrelevant searches and ensuring that your ads are still reaching a large enough audience. Be sure to regularly review and update your negative keyword lists to ensure that your campaigns continue to target the right audience.

II – Increase Company Prestige and Credibility

Paid ads can have a significant impact on a coatings company’s image and reputation. It can increase visibility, establish credibility and position the company as an expert in the field.

Ads can also create positive brand associations and instill confidence in potential customers, resulting in increased conversions and sales. Overall, running paid ads can help a coatings company build a strong online presence and establish a reputation as a trusted and reputable business, leading to long-term success.

Increase Company Prestige and Credibility

In addition to establishing credibility, ads can also create positive brand associations. By appearing in relevant search results and websites, a coating business can create a positive association between its brand and the industry it serves. This can help establish the company as a trusted authority in the coatings industry.

 

III – Target Extremely Well

To target better, a coatings business can utilize various advertising tools to identify the most relevant audience and optimize their ad campaigns. Keyword research tools such as SEMrush and Google Ads Keyword Planner can help identify high-value keywords related to coatings services. 

Audience targeting options such as location, age, gender, interests, and behaviors can be used to reach the most relevant audience for a coatings company’s services. A/B testing ad copy and visual elements using tools like AdEspresso and Google Ads can help companies refine their ad targeting.

 

Google Ads Targeting: How To Reach The Right People - KlientBoost

Coatings companies can optimize their advertising campaigns by analyzing metrics such as click-through rate, conversion rate, and cost per conversion. By refining their targeting and messaging strategies based on these data-driven insights, companies can achieve long-term success in their advertising efforts.

 

IV – Powerful Monitoring and Analytics Tools

Evaluating the performance of advertising campaigns is essential, and this can be achieved using a variety of metrics and tools. By leveraging these strategies, coatings businesses can continuously optimize their campaigns for improved results. Here are a few ways to track and analyze the performance of an advertising campaign:

  1. Google Analytics is a free web analytics tool that can be used to track website traffic, user behavior, and conversion rates. Set up goals and track specific events on a coatings company’s website, such as button clicks or page views. 
  2. Meta Insights provides the most important KPIs including click-through rate (CTR), conversion rate, cost per click (CPC), return on investment (ROI), and several others.
  3. SemRush’s Competitive analysis gives you an overview of your keywords compared to your competitors. A coating business can gain valuable insights into what is working in its industry and adjust its campaigns accordingly.

SEO Keyword Gap Analysis for Coating Business

 

By using a combination of conversion tracking, web analytics, ad performance metrics, and competitive analysis, a coatings company can effectively monitor the results of its advertising campaigns and continuously optimize for better performance.

What’s Next?

Running ads is crucial for coating companies to boost their reputation and attract more customers. Using tools like keyword research, audience targeting, and performance tracking can help companies target the right audience. By constantly refining their strategies based on results, coatings companies can achieve long-term success. 

If you want to get updates regularly on flooring, coatings, and rug trends, follow us on our LinkedIn, Facebook, and Instagram. Stay tuned for more tips and information for your coating business!

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The Best Tool to Improve Your Rug Sales https://floori.io/blog/convert-more-rug-company-customers-to-buy-your-rugs/ Wed, 22 Mar 2023 19:47:26 +0000 https://floori.io/?p=23767

Have you ever thought about how hard it can be for your rug company customers to buy new rugs? Let’s list the reasons why customers hesitate. First,…]]>

Have you ever thought about how hard it can be for your rug company customers to buy new rugs?

Let’s list the reasons why customers hesitate.

First, it is a large and heavy item. The logistics of ordering and getting it home is very difficult. 

And most of the time, the pictures from your gallery don’t show the rugs in all the bright colors and details. So, it can be hard to imagine how the rug will suit the ambiance of their home. In addition, having a sense of space to see if it will fit in their room can be very difficult.

Finally, you, as a rug company manager, must understand that your customers hate returning as much as you hate seeing them return. The inconvenience of buying something expensive, trying it out in their room, packing it again, and sending it back to the store is very stressful for both parties. 

With all those justifications, understand that the fear of commitment from your customers is more than reasonable. This is why the shopping experience must be one of the top priorities for rug store managers.

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IMPROVE YOUR STORE’S SHOPPING EXPERIENCE

For a rug store, a positive shopping experience is crucial for success. It can lead to customer loyalty and word-of-mouth recommendations. Displaying products well, providing helpful customer service, and creating a welcoming environment are all essential to the shopping experience. By prioritizing this, your rug company can increase its reputation, customer loyalty, and more importantly, the actual sales of the company’s products.

Colorful rug offered by a rug company

There are many ways to improve your company’s shopping experience, but today we’ve chosen to present you with a very sophisticated, but easy-to-use sales tool. The image you see above is from Tapetah. A Brazilian company that has been using Floori Visualizer to assist with its sales online and in-store. This tool is designed for home goods businesses to improve their customer experience, by helping the customers buy faster and more confidently. 

A rug visualizer is a tool that allows customers to see how a rug will look in their space before they buy. It revolutionizes the rug-buying experience by providing an immersive and convenient way to shop for rugs. Customers can experiment with different colors, patterns, and sizes, reducing the risk of buyer’s remorse. This technology saves time and makes shopping more efficient and accessible. Ultimately, a rug visualizer enhances the shopping experience by making it more personalized, interactive, and stress-free.

Now, let’s dive into this tool:

I – How does a Rug Visualizer work?

The use of this tool is very simple. Your customers will just need to snap a picture of their room, upload it on the website and choose which rug they want to see in their selected space! 

Rug visualizer

Seeing the product even before buying is what can make your clients see the quality of your rugs. Therefore, having a tool that can make your customers see your products in action is not only great for your clients, but also for your whole rug company. 

II – How is the implementation done?

The best thing about the Floori Visualizer is how simple it is to implement on the website. Since the tool is browser friendly, there’s no need for complicated software or specific apps. It just requires a simple line of  HTML code implemented into the settings of the website.

III – Does the visualizer only impact the customer’s shopping experience?

It’s also important to highlight how the visualizer helps your SEO rank on Google. When more people visit your website and keep it open for a longer time, the search algorithm understands that your domain is popular. Google then suggests that more people would like to see it. 

In addition, by choosing the Floori Visualizer you have updated data on all your customers’ behaviors in the software, tracking very important data that you can use to think about other strategies.

IV – Showroom 24/7 for all company types

However, having a website might not be in your company’s plan and you might be wondering why you should purchase a tool such as the Floori Visualizer. 

The video below shows how our flooring store customers are using the visualizer in-store, with a QR that is generated on Floori Portal. 

Flooring visualizer with QR code

V – What other benefits will my customers experience?

With all this in mind, the problem with your customers having some difficulty picking your rugs has a very obvious solution. Here’s how the Floori Visualizer can benefit you and your clients to buy faster and more confidently.

LET YOUR CUSTOMERS SEE IF THE RUGS COLORS MATCH THEIR ROOM

Remember when we talked about the ambiance in a room? Knowing all colors and patterns available on your rugs will allow them to see which one will fit better in their room. With our visualizer, you can create a complete catalog of your products, so your clients can test every single rug – and its variants – in their room. 

SEE IF THE SIZE FITS IN THE ROOM 

As we said, having a sense of space to know if the rug will fit in the space can be quite challenging. With that in mind, we developed a customized button where you can insert any helpful tool. As a suggestion, we have our rug scale feature which shows how different sizes can fit in your customer’s space.

Rug scales

TRY DIFFERENT STYLES 

Testing all different variants of a rug is a great way to make your clients feel more confident in deciding which of your products to buy. When they can see how certain rug styles fit better in their selected space, they will not only make sure it will work, but they will desire the product even more.

Rug scale.

IN CONCLUSION

Buying a rug is very expensive and takes a lot of commitment. Making 100% sure your customers are buying the right product for them can be time-consuming. However, with our Floori Visualizer, all these doubts can be suspended. Adding an interactive tool that can help your clients and give them a deeper understanding of your products can create a trusting relationship with your rug company.

At the same time, with all of its other features, you can keep track of the most important data from your customers and stand out from the rest of the companies in the rug market. 

If you want to improve your services and make your rug or flooring company grow, follow us on Instagram, LinkedIn, and Facebook.

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