Floori https://floori.io/ Powering the Flooring sales experience Thu, 23 Oct 2025 15:37:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Floori Ecosystem Part III: How the Floori Visualizer Enables Manufacturers and Distributors of Engineered Wood, Laminate, LVT/SPC, Parquet, and Vinyl to Drive Customer Confidence and Conversions https://floori.io/blog/floori-ecosystem-visualizer-customer-confidence/ Fri, 12 Sep 2025 12:27:44 +0000 https://floori.io/?p=55599

Part 3 of 3 — The Floori Ecosystem for Flooring Industry This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work…]]>

Part 3 of 3 — The Floori Ecosystem for Flooring Industry

This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work seamlessly together: ScannerPortalVisualizer

  • Scanner – turns physical products into consistent digital assets.
  • Portal – the self-service hub for managing products, catalogs, and distributor access.
  • Visualizer – the customer-facing tool that shows buyers exactly how products look in real spaces – embedded on websites, kiosks, or a Floori subdomain.

In this part, we cover the AI Visualizer — the customer-facing tool that lets buyers preview products in real spaces, compare options, and move seamlessly from inspiration to purchase.

By the end of this article, you’ll understand exactly how each part functions, and how together they create a complete journey of digitalization, product management, and customer visualization—from scanning a physical plank to letting a buyer preview it in their own room.

Floori Visualiser: Turning Catalogs Into Customer Decisions

Floori Ecommerce Intergations

Seeing is the final step to buying. Customers want to know how a floor will look in their own home, showroom, or commercial space before committing. The Floori Visualiser makes this possible by connecting the catalog you manage in the Portal with a customer-facing tool that works everywhere.

What the AI Visualiser does? 

  • Room upload with AI mapping – Customers take a photo of their room, and AI automatically detects surfaces and applies your product.Floori AI Visualizer - Custom Photo Upload of Ready to Use Scenes Selection
  • Preloaded demo scenes – Garages, kitchens, living rooms, offices, and more can be preselected for instant previews.
  • Customization controls – Buyers can adjust plank orientation, layout patterns (herringbone, chevron, brick), grout color and width and more.Floori AI Visualizer - Adjust Floor Pattern
  • Compare modes – Before/after previews and side-by-side product comparisons make differences obvious and decisions easier.Floori AI Visualizer - Compare Mode
  • Favorites and shortlists – Customers can save their preferred products for later or compare across a collection.Floori AI Visualizer - add to Favorites 
  • Custom CTA buttons – “Request Estimation,” “Where to Buy,” or “Book a Meeting” — you decide which actions appear in your visualizer.
    Floori AI Visualizer - Customizable CTA Buttons
  • Education hub – customers browsing your visualizer can see your entire collection, learn about finishes, and save favorites, cutting down the time your sales team spends explaining basics.

How it’s deployed?

  • Website – Installed with a simple iframe or hosted on a Floori subdomain.
  • Showrooms – Run in kiosk mode for an interactive, touch-friendly experience.
  • Distributors – White-labeled versions can be deployed across dealer networks.
  • Samples – QR codes printed on product packaging or displays link directly to a product view in the visualizer.

Why it matters?

The Visualiser bridges the “imagination gap.” Instead of relying on swatches, thumbnails, or samples, customers see full-scale, photorealistic previews instantly. This reduces hesitation, increases confidence, and shortens sales cycles.

At the same time, every interaction feeds back into the Portal — giving manufacturers and distributors insights into which products are viewed, compared, and favored most.

The Floori Visualiser is not just a sales tool; it’s the point where inspiration becomes purchase.

 

Conclusion: A Complete Ecosystem for Flooring Sales

The strength of Floori lies in how the Scanner, Portal, and Visualiser work together:

  • Scanner ensures true-to-life digital products.
  • Portal gives you self-service control over catalogs, branding, and distributors.
  • Visualiser lets customers see, compare, and buy with confidence.

For manufacturers and distributors of engineered wood, laminate, LVT/SPC, parquet, and vinyl, Floori is more than a visualizer. It’s a complete digital infrastructure for how flooring products are captured, managed, and sold today.

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Floori Ecosystem Part II: How the Floori Portal Empowers Manufacturers and Distributors of Engineered Wood, Laminate, LVT/SPC, Parquet, and Vinyl to Control Catalogs, Branding, and Product Access https://floori.io/blog/floori-ecosystem-portal-catalog-management/ Fri, 12 Sep 2025 12:20:05 +0000 https://floori.io/?p=55586

Part 2 of 3 — The Floori Ecosystem for Flooring Industry This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work…]]>

Part 2 of 3 — The Floori Ecosystem for Flooring Industry

This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work seamlessly together: Floori’s ScannerPortalVisualizer

In this part, we explore the Portal — the self-managed hub where manufacturers and distributors organize catalogs, control branding, generate CAD assets, and manage how products appear across every channel.

  • Scanner – turns physical products into consistent digital assets.
  • Portal – the self-service hub for managing products, catalogs, and distributor access.
  • Visualizer – the customer-facing tool that shows buyers exactly how products look in real spaces – embedded on websites, kiosks, or a Floori subdomain.

By the end of this series, you’ll understand exactly how each part functions, and how together they create a complete journey of digitalization, product management, and customer visualization—from scanning a physical plank to letting a buyer preview it in their own room.

 Floori Portal: A Self-Managed Product Catalog and Visualizer Hub

Floori Portal

Managing flooring products is often fragmented. Images sit in folders, catalogs in spreadsheets, and visualizers are locked behind vendor dependencies. Floori Portal solves this by being a single, self-managed hub where manufacturers and distributors control products, catalogs, branding, and visualizers — without waiting on anyone else.

Unlike generic CMS systems, Floori Portal was built specifically for the flooring industry. It understands product complexity — from engineered wood and parquet through to vinyl, SPC, and laminate — and provides the tools to manage them efficiently.

 

Floori Portal Main Catalog

What can you do in the Floori Portal?

  • Upload and organize products – add SKUs, group them into collections, and make them visualization-ready.Floori Portal - Adding a Product 
  • Self-managed setup – Manufacturers can upload and maintain their own collections. Distributors can activate products from a central catalog. Installers can work with preloaded libraries.
  • Test mode before publishing – Every change (new products, branding, layouts) can be previewed safely before going live.Floori Portal - Preview Mode  
  • Branding and customization – Adjust logos, colors, product cards, disclaimers, and layouts so the visualizer looks and feels like part of your website.Floori Portal - AI Visualizer Theme Settings 
  • Scene management – Define which demo rooms appear in your visualizer (garages, kitchens, living rooms, commercial spaces, etc.) and organize them by product relevance.Floori Portal - Room Scenes Management
  • E-commerce Integrations – Integrate with WooCommerce, with Shopify and Magento support coming soon.

  • Analytics & reporting – track SKU performance, popular scenes, and customer behavior. Integrates with GA4 and Looker Studio for deeper insights.Floori Portal Usage Screen
  • CAD Texture Generator – From the Floori Portal, you can export CAD-ready textures directly from your scans, making it easy for architects and designers to specify your products in their projects.

CAD texture Generator in Floori Portal

Why does it matter?

The Portal eliminates bottlenecks. Instead of waiting weeks for a vendor to update visuals or upload a new collection, your team controls it directly. The result is faster product launches, consistent branding, and real-time adaptability across global distributor networks.

The Floori Portal is the operational backbone of the ecosystem: every SKU, every collection, every scene, and every brand detail is managed here — by you.

 

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Floori Ecosystem Part I: How the Floori Scanner Helps Manufacturers and Distributors of Engineered Wood, Laminate, LVT/SPC, Parquet, and Vinyl Create True-to-Scale Digital Assets https://floori.io/blog/floori-ecosystem-scanner-digital-assets/ Fri, 12 Sep 2025 11:51:20 +0000 https://floori.io/?p=55584

Part 1 of 3 — The Floori Ecosystem for Flooring Industry This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work…]]>

Part 1 of 3 — The Floori Ecosystem for Flooring Industry

This article is part of our deep-dive into the Floori Ecosystem, which combines three parts that work seamlessly together: ScannerPortalVisualizer

  • Scanner – turns physical products into consistent digital assets.
  • Portal – the self-service hub for managing products, catalogs, and distributor access.
  • Visualizer – the customer-facing tool that shows buyers exactly how products look in real spaces – embedded on websites, kiosks, or a Floori subdomain.

In this part, we focus on the Scanner — the tool that transforms physical products into consistent, true-to-reality digital assets that power every step of your sales and marketing journey.

By the end of this serie, you’ll understand exactly how each part functions, and how together they create a complete journey of digitalization, product management, and customer visualization—from scanning a physical plank to letting a buyer preview it in their own room.

Scanner: creating true-to-scale digital surfaces

Floori Scanner

Floori Scanner: Built for the Flooring Industry

Capturing flooring products in a way that is both true-to-reality and consistent is not easy. Boards can be long, finishes vary, and lighting conditions often distort textures. That’s why we developed the Floori Scanner, purpose-built for the flooring industry.

Unlike traditional photography, where you need controlled booths, complex lighting setups, and skilled operators, the scanner delivers even, consistent lighting in every pass. Any staff member can learn to operate it in just 15–20 minutes. All that’s required are charged batteries — no studios, no expensive equipment.

Scanning process & quality

  • A single person can digitize up to two boxes of flooring in ~20 minutes.
  • No max. scan length
  • Maximum width: 23 cm (9 inches).
  • Scanning in 600 DPI
  • Longer or wider boards can be scanned in overlapping passes and merged seamlessly.
  • Files are stored directly on a micro SD card (16GB provided), with proper formatting done on the device itself.

 

What happens after scanning?

Once planks are scanned, they are cropped and white-balanced. Depending on material, color correction may be required to ensure the final digital asset matches the physical product. 

The resulting digital planks are high-resolution, photorealistic assets ready to be used across your business:

  • Uploaded into the Floori Portal. From there, you decide how they are used: add them to your product catalog, organize collections, and customize presentations. Once published in the Portal, the products become instantly accessible to everyone through the Floori AI Visualizer.
  • Transformed into 3D room scenes for marketing or showroom use.
  • Export CAD-ready files from Floori Portal, so architects and designers can specify your products directly in their projects.

Practical details:

  • Each battery lasts 2–3 hours; one extra battery is included, and more can be purchased. 
  • The scanner is designed for speed, reliability, and flexibility — reducing dependence on costly photo studios and ensuring consistent results across your entire catalog.
  • What we capture:
    • Single planks/tiles.
    • Wood grains, embossing, bevels and surface structure.
    • Colour under controlled, calibrated lighting.

High-quality scans are the foundation of realistic visualization. Without them, even the most advanced software cannot produce a convincing or trustworthy result. The Floori Scanner ensures that every product looks right in every channel, from sales decks to end-user visualizations.

 

👉 To see for yourself, we’ve prepared example scans available HERE.
👉 Watch the video below for a detailed walkthrough of the scanner in action:

 

With Floori Scanner, your catalog becomes a future-proof digital asset library. Better scans mean better visualizations — and better visualizations drive faster decisions, fewer returns, and stronger customer confidence.

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Why Rug Brands Love Our WooCommerce Plugin (And Why You Will Too) https://floori.io/blog/why-rug-brands-love-our-woocommerce-plugin-and-why-you-will-too/ Thu, 05 Jun 2025 11:57:42 +0000 https://floori.io/?p=53350

By Nagham, Floori’s Sales Manager   In this article, Floori Sales Manager Nagham shares how the Floori WooCommerce Plugin is revolutionizing rug e-commerce. From real-time product…]]>

By Nagham, Floori’s Sales Manager

 

In this article, Floori Sales Manager Nagham shares how the Floori WooCommerce Plugin is revolutionizing rug e-commerce. From real-time product syncing and auto background removal to customizable filters, visualizer-to-cart functionality, and AR-powered shopping, this plugin is built to simplify operations and boost sales for rug businesses. Whether you’re managing 20 rugs or 2,000, this tool brings professional polish and seamless UX to every click—while keeping your brand front and center.

 

 

From Passion to Profit: Why the Right Plugin Matters

Alright, rug warriors, gather ’round. Let me tell you a story—a true story—of how rug businesses are flipping the digital script, turning scrolls into sales, and elevating their game with one little plugin that packs a big punch: the Floori WooCommerce Plugin. And no, I’m not just saying this because I work here (okay, maybe a little), but because I’ve seen the magic happen. And it’s about time you did too.

So you run a rug business. You’re passionate about design, textures, weaving tradition with modern trends—amazing! But let’s face it, juggling your online store, updating products, keeping your SEO afloat, and trying to offer a smooth shopping experience is like trying to roll up a 10×14 shag rug without breaking a sweat.

Well, what if I told you there’s a way to make your digital life way easier—and much more profitable?

Enter the Floori WooCommerce plugin: your new best friend in the rug e-commerce world.

 

What Is the Floori WooCommerce Plugin?

The Floori WooCommerce Plugin is your behind-the-scenes powerhouse for running a smarter, smoother rug e-commerce store. It connects your existing WooCommerce site directly with your Floori portal — keeping your product catalog, visuals, pricing, and inventory synced and consistent without the headaches.

No more manual uploads. No more version control nightmares. Just clean, real-time updates between your visualizer and your store — all while keeping your brand front and center.

If you’re selling rugs online, this plugin becomes your always-on assistant that never forgets, never breaks links, and makes everything run like a well-woven masterpiece.

 

Top Reasons Rug Brands Are Making the Switch

From boutique rug shops to multi-brand digital giants, brands are switching to the Floori WooCommerce Plugin because it simply works. It takes what’s messy, manual, and inconsistent — and turns it into a clean, fast, and scalable operation.

Here’s why rug businesses are loving it:

  • Automatic syncing between Floori and WooCommerce means no more double work
  • Data migration made painless, with your product info, photos, and variants safely transferred
  • Smart filters that actually help shoppers browse by style, color, size, and more
  • Visualizer-to-cart integration so customers can buy the rug they just fell in love with
  • AR-powered previews that let your product appear in their space, instantly
  • Full analytics visibility to track engagement, add-to-carts, and conversions
  • And best of all — it’s all whitelabeled under your brand, not ours

This isn’t just a plugin. It’s a digital sales assistant, and a growth engine rolled into one.


Sync Like a Pro between Woocommerce and Floori (Without Losing Your Sanity)

I know what you’re thinking. “But Nagham, updating my products takes hours! I just uploaded 200 rugs last week, and now I have to do it all again?” Nope. Not anymore. With the Floori WooCommerce plugin, your entire rug catalog is fully synchronized with the Floori portal. That means no more duplicated work, no risk of outdated pricing, and no “oops-I-forgot-to-upload-that-product” moments. You update it once, and boom—it’s everywhere it needs to be. All in one, textures, prices, images, and product details—directly from your Floori portal into WooCommerce and vice versa.

It’s like having a personal assistant who never sleeps and never forgets.

 

Smooth Migrations, Zero Tears (AND Automatic Background Removal)

Already have a working site with everything uploaded? Perfect. We’ll help you with full integration and data migration, so all your existing product information comes along for the ride. No broken links, no ghost rugs floating in cyberspace. Our team ensures your data lands exactly where it should—safe, sound, and beautifully formatted.

Forget the hustle of wondering if the rug pictures with backgrounds works, we’ll automatically remove it with no sweat.

 

Filters That Actually Work for Rug Shoppers

Ever tried to shop for a rug online and found yourself stuck with filters like “Size: Medium-ish”? Yeah, not helpful.

With fully customizable filters linked directly to your WooCommerce backend, your customers can search by color, size, texture, style—whatever you can imagine. And yes, it’s all beautifully synced with your Floori data.

 

Real-Time Data = Real-Time Results

Here’s a cool part: you’ll have hands-on access to all the data from Floori. From how users interact with your Rug Visualizer, to what they add to their cart using the Floori’s Room Visualizer, to what actually gets purchased—you’ll see it all. All connected to Google Analytics for your own peace of mind.

This isn’t just data for data’s sake. It’s insights that help you adjust your strategy, optimize your product offerings, and make smarter marketing decisions.

Now imagine combining that with…

Instant Add-to-Cart from the Visualizer (Because Impulse Buys Are Real)

Imagine this: A shopper is using your Floori Rug Visualizer to see how that gorgeous Persian runner looks in their hallway. Love at first sight. And right there—without clicking away—they can hit “Add to Cart.

Yes, directly from the visualizer.

We’re not here to interrupt the magic moment. We’re here to seal the deal.

 

Seamless UX, Happy Customers

A clunky site kills sales. A smooth, visually engaging experience makes your rugs irresistible.

With seamless integration between Floori and WooCommerce, your customers get a fast, fun, and intuitive shopping journey. You get more conversions and fewer support emails that start with, “Hi, your site is broken.

 

 

View It in Their Room, Not Just Yours (AR-Mode)

Each product on your website gets its own “View in Your Room” button, powered by the Floori Room Visualizer. It’s like your rugs are personally stepping into your customer’s home and saying, “How do I look?”

 

I’ll put the cherry on top, and introduce the AR feature as well! Not only can your customers see it in picture, but they can dive in from their own homes and through their own phone cameras.


Spoiler: It’ll look amazing.

 

 

Your Brand, Front and Center

Oh, and did I mention? The visualizer is whitelabel. Your logo. Your branding. Your vibe. We stay behind the curtain while you shine.

Still skeptical? Take a peek at our  mock site to see everything in action. Trust me, the difference is clear.

So whether you’re a boutique rug shop or a multi-brand powerhouse, the Floori WooCommerce plugin is designed to make your life easier, your site smarter, and your customers a whole lot happier. Because WooCommerce plugin is built with you in mind.

As your go-to Sales Manager (and unofficial rug e-commerce therapist), I’m always here to talk, brainstorm, or send you memes during tough tech transitions.

Let’s make your rug store as smooth as a hand-woven silk runner. 💬🧡

 

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Introducing the Floori WooCommerce Plugin: Effortless Data Sync & Sales Optimization https://floori.io/blog/introducing-the-floori-woocommerce-plugin-effortless-data-sync-sales-optimization/ Tue, 25 Feb 2025 12:53:52 +0000 https://floori.io/?p=42661

We Listened. We Improved. Now, Managing Your WooCommerce Store and Floori Portal Is Easier Than Ever. E-commerce businesses rely on speed, accuracy, and efficiency to remain competitive. However, many…]]>

We Listened. We Improved. Now, Managing Your WooCommerce Store and Floori Portal Is Easier Than Ever.

E-commerce businesses rely on speed, accuracy, and efficiency to remain competitive. However, many of our Floori customers have voiced a common challenge: keeping product data synchronized across WooCommerce, the Floori Portal, and the Visualizer while ensuring an optimized shopping experience for buyers.

From manual product updates to discrepancies in SKUs, pricing, and stock levels, we understood the frustration. Managing a large inventory should not mean spending hours maintaining data consistency. That’s why we made it our top priority to eliminate these pain points with the Floori WooCommerce Plugin—a fully automated solution that ensures seamless data flow between your WooCommerce store and Floori.

✅ Ensure Accuracy with Real-Time Product Data Synchronization

Keeping product data consistent across multiple platforms is a common challenge for eCommerce businesses. The Floori WooCommerce Plugin seamlessly syncs your product details between WooCommerce and the Floori Portal, eliminating manual updates and reducing the risk of errors.

WooCommerce product page with a 'Open Visualizer' button, demonstrating how users can preview products in the Floori Visualizer before making a purchase.

Eliminate Data Errors – Ensure pricing, SKUs, descriptions, and inventory levels are always accurate.
Automatic Updates – Any change made in WooCommerce is instantly reflected in Floori’s Portal and Visualizer.
Seamless Categories & Attributes – WooCommerce filters, categories, and product variations sync automatically.

WooCommerce product categories and attributes being synchronized with Floori Portal and Visualizer.

By automating data synchronization, businesses can reduce operational workload while providing customers with real-time, accurate product information.

🛒 Frictionless Add-to-Cart Experience for Higher Conversions

A smooth buying experience is critical for increasing conversions. That’s why we built seamless checkout integration into the Floori WooCommerce Plugin. Customers can now interact with visualized products and add them directly to their cart without additional steps.

Floori Visualizer with an 'Add to Cart' button, showing how customers can directly add products from the visualizer into their WooCommerce cart.

One-Click Checkout – Enable customers to add products to their cart directly from the Floori Visualizer.
Configurable Placement – Customize the ‘Add to Cart’ button across product pages, collections, and pop-ups.
Optimized UX for B2B & B2C Buyers – Whether targeting bulk buyers or individual customers, the checkout flow is tailored to their needs.

This enhanced functionality reduces friction, minimizes drop-offs, and drives higher conversions by making the shopping experience more intuitive.

📦 Real-Time Inventory Synchronization to Improve Order Fulfillment

Inventory mismanagement can result in overselling, stock discrepancies, and lost revenue opportunities. The Floori WooCommerce Plugin ensures real-time inventory updates so that every stock adjustment is accurately reflected across all platforms.

Instant Inventory Updates – Changes in WooCommerce are instantly synchronized in Floori.
Keep Customers Informed – Display real-time stock availability to help buyers make quicker and more informed purchase decisions.

By keeping inventory information accurate and up to date, businesses can provide a better customer experience while preventing fulfillment issues.

WooCommerce product management dashboard synced with Floori, displaying real-time stock updates and seamless product information flow between the platforms.

📸 Automatic Background Removal for High-Quality Product Displays

Visual presentation is a key factor in customer purchasing decisions. We’ve integrated an automatic background removal tool into the Floori WooCommerce Plugin to ensure clean, high-quality product images without requiring additional manual editing.

Floori Portal settings page with a toggle for enabling automatic background removal, showing how users can enhance product images effortlessly.

No Manual Editing Required – Instantly remove backgrounds for polished product visuals.
Consistent, Professional Look – Maintain a uniform, high-quality catalog across all product listings.
Seamless WooCommerce Integration – Works effortlessly within your store to enhance visual consistency.

This feature enhances product presentation, improves customer perception, and ultimately boosts conversions.


📥 Quick & Easy Setup

We designed the Floori WooCommerce Plugin to be simple and fast to implement, ensuring that businesses can start benefiting from real-time synchronization and automated workflows right away.

Floori Portal account settings page with a download link for the WooCommerce plugin.

1️⃣ Install the Plugin – Download & activate in WordPress.
2️⃣ Authenticate & Sync – Securely connect your Floori product database for seamless integration.
3️⃣ Enable Automation – Enjoy hands-free data updates, inventory tracking, and an optimized checkout process.

With this streamlined setup, businesses can reduce administrative workload and focus on sales growth.

What’s Next?

We are continuously enhancing our WooCommerce plugin with new features and expanded functionality. Additionally, we are actively working on launching Magento and Shopify plugins, ensuring businesses across multiple platforms can benefit from seamless data synchronization and automation. Stay tuned!

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