How Andersens Elevated Customer Engagement and Increased Conversions with Floori
Previously relying on traditional product displays and outdated visualization tools, Andersens sought an advanced digital solution to enhance customer interaction and streamline the decision-making process. By integrating Floori’s Visualizer, they transformed how customers explore, engage, and convert—both online and in-store.
4.6
products explored per session
6.8%
of users clicked on product details after visualizing
1.27%
of visitors searched for a store after using Floori
Summary: Andersens, a leading floor and window furnishings provider in Australia with over 70 years of expertise, aimed to enhance its customer experience by integrating advanced product visualization. Existing tools fell short in delivering high-quality product representation, lacked an intuitive user interface, and were unable to scale effectively with Andersens’ extensive catalog.
By implementing Floori Visualizer, Andersens significantly improved customer engagement. The solution enabled seamless, high-fidelity product visualization, allowing customers to explore a wide range of flooring options with greater accuracy and interactivity.
In just six months, Andersens recorded 25,180 unique visitors, a 50,792 product interaction rate, and an average of 4.6 products explored per session, demonstrating a substantial increase in engagement and customer interest.
Overcoming Visualization Challenges with Floori
Pain Points and Challenges:
Andersens sought to elevate its customer experience both online and in-store by providing a compelling product visualization solution. However, their search was hampered by several key challenges:
- Visuals Failed to Capture Product Details: Existing visualization tools on the market failed to meet Andersens’ high standards for realistic and engaging product rendering.
- Poor User Experience: Many tools lacked the intuitive interface and user-friendly design that aligned with Andersens’ vision for a seamless customer journey.
- Limited Scalability: Andersens needed a solution that could accommodate their extensive product range and future expansion plans, including the addition of new product categories.
The Technological Solution
Floori emerged as the ideal partner, providing a comprehensive visualization solution that addressed Andersens’ specific needs and pain points:
- Superior Visuals: Floori’s advanced rendering technology delivered photorealistic visualizations that showcased Andersens’ products in stunning detail.
- Seamless Integration: Floori’s flexible platform allowed for smooth integration both online and in-store, creating a consistent and engaging brand experience.
- Customization and Branding: Andersens was able to tailor the visualizer to reflect its brand identity, incorporating custom calls to action and a native look and feel.
- Scalability and Future-Proofing: Beyond addressing current needs, Floori provides a scalable and future-proof solution for Andersens. This ongoing partnership will support their long-term growth strategy, allowing them to introduce new products, explore emerging technologies, and continuously enhance the customer experience.
- API Integration: To manage their extensive product catalog, Andersens needed a solution. Floori’s API integration with their e-commerce platform ensured efficient data transfer and accurate product information within the visualizer.
Customers at the Heart | Sales funnel with Floori
Encompassing physical stores, online platforms, and marketing efforts, ensures that customers remain at the heart of Andersens’ strategy. Additionally, sales consultants are trained and equipped with Floori to guide customers through an interactive and personalized journey.
Floori Visualizer Impact in numbers: a 6-Month Review
Through Floori’s innovative solutions, Andersens has experienced significant growth and improved its operational efficiency.
To assess Floori’s impact, we analyzed key performance indicators (KPIs) across user engagement, product interaction, and conversion actions. Here is a detailed analysis of Andersens’s Visualizer performance from June 1st, 2024 to November 27th, 2024.
Global Reach & Engagement:
- Expanding Audiences: Floori’s visualizer attracted 25,180 unique visitors, with a majority (24,138) being new to the Andersens website. This demonstrates Floori’s ability to expand its audience reach both within Australia and internationally.
- Captivating Experiences: The visualizer fostered significant user engagement, with an average session duration of 1 minute and 51 seconds. This highlights the immersive and captivating nature of the tool.
Inspiring Action & Conversion:
Floori proved instrumental in driving customer actions across various touchpoints:
- Product Details Button: 742 clicks (6.8% conversion rate). The users delved deeper into product information after visualizing the products, demonstrating a desire for detailed specifications and further action.
- Quote Button: 136 clicks (1.25% conversion rate). The users requested quotes for visualized products, indicating a strong purchase intent.
- Store Visits | Find a store Button: 138 clicks (1.27% conversion rate). The users sought out a local Andersens store, showcasing the online-to-offline impact of Floori.
- Design Inspiration: An impressive 941 visualizations downloads (9.6% conversion rate) suggest that users found the visualizations valuable and inspiring for their home renovation projects.
Conclusion:
Floori has empowered Andersens to elevate the flooring experience for their customers, delivering a visually compelling and interactive journey that drives tangible business results. By increasing website traffic, deepening user engagement, and facilitating conversions, Floori has proven to be a valuable asset and strategic ally to tackle innovation and drive growth.
Testimonials:
“In our relationship with Floori, we want you (Floori) (…) to really come with us and just do some crazy innovation and lead this industry. That's one of the reasons we picked you (…) We really believe in you”.
Using Floori Visualiser has transformed how we engage with our customers. The superior visuals and seamless integration make it a breeze to explore diverse flooring options, colours, and patterns. This immersive experience strengthens collaboration, allowing customers to envision their spaces clearly. The customisation and branding features align perfectly with Andersens identity, while its scalability ensures we can adapt as we grow. I can’t recommend Floori visualiser enough for anyone in the flooring industry!
Floori Visualiser has transformed our approach to flooring installations. With its superior visuals, we can showcase designs in stunning detail, making it easier for customers to envision their spaces. This visualiser empowers both customers and designers, eliminating guesswork and enabling informed decisions. Highly recommend it for anyone in the flooring industry!
Floori’s visualiser has been a game-changer for my business! The renders and user friendly interface have greatly improved customer engagement in the flooring selection process. It’s a must-have for anyone looking to enhance their flooring offerings and ensure wise purchasing decisions. We couldn’t be happier with the results!
Industry: Flooring & Window Furnishings.
Country: Australia
Company Size: Enterprise
Product Range: Carpets, laminates, hardwood flooring, and rugs.
Business Challenges:
– Lack of high-quality visualization tools to showcase flooring products.
– Inconsistent user experience across online and in-store platforms.
– Need for scalable technology to support future product expansion.
Phase 1 – Solutions:
NEXT TO COME:
WooCommerce Integration to streamline Andersens’s extensive product catalog.
See How Floori Transforms Interior Finishing Sales
The future of interior finishing sales lies in visualization, automation, and seamless digital integration. Floori empowers manufacturers and retailers with cutting-edge tools to enhance customer engagement, streamline operations, and drive higher conversions.
Get in touch to learn how Floori can help
- Digitize product catalogs – Create high-fidelity digital assets with BIM models, UV/PBR mapping, and advanced scanning.
- Enhance customer experience – Enable real-time product visualization with AR, AI-powered customization, and seamless rendering.
- Optimize sales & marketing – Improve product discoverability, customer interaction, and streamline sales with integrated tools.
See How Floori Transforms Interior Finishing Sales
The future of interior finishing sales lies in visualization, automation, and seamless digital integration. Floori empowers manufacturers and retailers with cutting-edge tools to enhance customer engagement, streamline operations, and drive higher conversions.
Get in touch to learn how Floori can help
- Digitize product catalogs – Create high-fidelity digital assets with BIM models, UV/PBR mapping, and advanced scanning.
- Enhance customer experience – Enable real-time product visualization with AR, AI-powered customization, and seamless rendering.
- Optimize sales & marketing – Improve product discoverability, customer interaction, and streamline sales with integrated tools.
