From Showroom to Smartphone: How H&R Johnson Modernized Tile Shopping with Floori
H & R Johnson, a leader in lifestyle solutions, recognized the limitations of traditional product displays and static visualization methods. To modernize the customer buying journey, they implemented Floori’s cutting-edge Visualizer, seamlessly integrating it across their website and physical stores. This transformation empowered customers to explore products interactively, bridging the gap between digital and in-store experiences, driving engagement, and accelerating purchase decisions. In 6 months, with Floori, they achieved:
46,000+
products explored using Floori Visualizer
9.97%
of active users clicked on product details after visualizing
13.05%
of users engaged with custom CTA buttons
Summary: H & R Johnson, India’s leading lifestyle solutions provider with over six decades of expertise, sought to elevate its customer experience through cutting-edge digital innovation. Traditional product displays and outdated visualization methods limited customer engagement, making it challenging for buyers to confidently select the right products.
By integrating Floori’s Visualizer, H & R Johnson revolutionized product exploration both online and in-store. The interactive tool provided a seamless and immersive shopping experience, enabling customers to visualize tiles in real-world settings with ease.
In just six months, the Floori Visualizer drove remarkable engagement: Over 46,000 products were explored, 9.97% of users clicked on product details after visualizing, and 13.05% engaged with custom CTAs, demonstrating a significant uplift in customer interaction and purchase intent.
Challenges Faced:
Despite its robust presence and product range, H&R Johnson faced friction points in delivering a truly seamless and engaging customer journey—especially when bridging digital research with physical store experiences.
- Disconnected experiences: Customers researching online found it hard to visualize how products would look in their space.
- Inconsistent engagement: Physical stores lacked interactive tools that matched the quality of digital experiences.
- Customer hesitation: With so many SKUs and styles, buyers needed visual confirmation before making final decisions.
Floori Implementation
To solve these issues, H&R Johnson implemented Floori across multiple customer touchpoints—online, in-store, and through targeted promotional channels—to create a unified and intuitive visualization experience.
- Website Placement: Floori Visualizer was promoted via a prominent homepage banner and integrated on every product page with a clear CTA button, ensuring visibility and ease of use.
- In-Store Integration with QR Codes: QR codes and standees were placed throughout physical retail locations, allowing customers to scan and explore the visualizer directly from their smartphones while viewing products in-store.
- Social Media & Video Marketing: H&R Johnson created a promotional video highlighting the Visualizer’s capabilities and used social media to drive traffic and boost awareness of the new digital tool.
- Team Enablement: The sales team was trained to assist and encourage usage of the tool during customer consultations, ensuring consistent messaging and improved user onboarding.
- Customization & Branding: The Visualizer was tailored to reflect H&R Johnson’s brand identity. A custom CTA led users to their video inspiration page, further engaging and educating potential buyers.
Floori Visualizer Impact in numbers: 6-Month Review
Within six months of launch, the impact of Floori’s Visualizer was clearly measurable across key user actions. Here are the highlights from the latest reporting period:
- 46,000+ products viewed via Floori Visualizer
- 9.97% of active users clicked the “Add to Cart” CTA (linked to product detail pages)
- 13.05% of active users clicked H&R Johnson’s custom CTA (linked to their videos page)
These results reflect high-quality engagement and clear purchase intent, validating the Visualizer as a critical conversion driver.
Next Steps:
H&R Johnson has requested 360° visualization capabilities to further enhance customer immersion. This upgrade is currently in development to offer an even more dynamic digital showroom experience.
Conclusion:
Through its strategic partnership with Floori, H&R Johnson has successfully aligned its physical and digital retail strategies. By offering a more intuitive, interactive, and immersive experience, the company has increased customer engagement, reduced decision fatigue, and accelerated the path to purchase. With over 46,000 product visualizations and a 10%+ interaction rate on key CTAs, Floori is helping H&R Johnson redefine the tile-buying journey for modern customers.
Industry: Tiles
Country: India
Company Size: Enterprise
Product Range: Wall and floor tiles, sanitary ware, bath fittings, engineered marble, quartz surfaces, and flooring solutions.
Business Challenges:
– Lack of interactive visualization tools
– Inconsistent user experience between online browsing and physical store visits.
– Need for scalable, brand-aligned technology
Phase 1 – Solutions:
NEXT TO COME:
360° visualization capabilities to further enhance customer immersion
See How Floori Transforms Interior Finishing Sales
The future of interior finishing sales lies in visualization, automation, and seamless digital integration. Floori empowers manufacturers and retailers with cutting-edge tools to enhance customer engagement, streamline operations, and drive higher conversions.
Get in touch to learn how Floori can help
- Digitize product catalogs – Create high-fidelity digital assets with BIM models, UV/PBR mapping, and advanced scanning.
- Enhance customer experience – Enable real-time product visualization with AR, AI-powered customization, and seamless rendering.
- Optimize sales & marketing – Improve product discoverability, customer interaction, and streamline sales with integrated tools.
