Mohawk Revitalizes RevWood Line with Enhanced Aesthetics and Performance
RevWood’s Transformation: A Leap in Laminated Wood Technology
Mohawk Industries announces a significant refresh of its flagship RevWood line, marking a pivotal evolution in the product’s aesthetic appeal and performance features. The introduction of WetProtect across RevWood Plus and RevWood Premier, along with Signature Technology in the Premier tier, aims to elevate the product line, providing retailers and consumers alike with advanced options in the laminated wood category.
A New Era of Laminated Wood Flooring
“Seth Arnold, Mohawk’s vice president of marketing for hard surfaces, highlighted the journey of RevWood, from its inception to becoming a leading category in the industry. The brand refresh, inspired by eight years of innovation, is designed to reposition RevWood, aligning with the evolving needs and preferences of consumers. The new tagline, ‘The Beauty of Wood Without Compromise,’ encapsulates the dual focus on aesthetics and performance that defines the RevWood line.”
Sustainability and American Craftsmanship at the Core
RevWood’s rebranding is built on three foundational pillars: sustainability, American production, and the blend of form and function. Achieving NALFA’s Platinum Level of LF-02 Sustainability Certification, RevWood sets a new standard for eco-friendly laminated wood flooring. The product’s manufacturing roots in North Carolina not only ensure high-quality local production but also contribute to a more stable and efficient supply chain, highlighting the brand’s commitment to American craftsmanship and environmental responsibility.
Comprehensive Support for Retail Partners
Mohawk is supporting its retail partners with a robust suite of marketing and promotional tools, including digital assets available through the Mohawk Ad Center and Edge Local Advertising, aimed at enhancing in-store traffic and optimizing digital presence. This initiative, part of the “RevWood: An American Original” campaign, celebrates American manufacturing and the superior quality of RevWood products.
Innovation Meets Market Demand
With updates across all four tiers of the RevWood product line, Mohawk addresses the latest trends and consumer demands for durability and design. New additions like Eden Springs in the Premier tier and expanded offerings in RevWood Plus exemplify Mohawk’s commitment to providing long-lasting beauty and proven durability. Retail partners and consumers have expressed excitement over the refreshed line, noting the broader color palette and the inclusion of wider, longer plank options that cater to current market trends.
Mohawk’s revitalization of the RevWood line underscores the company’s dedication to innovation, sustainability, and meeting the dynamic needs of the flooring market. With its enhanced features, RevWood is poised to continue leading the laminated wood flooring category, offering unparalleled beauty and performance without compromise.
Source: fcnews.net
