The Success Blueprint of a $500K/Month Epoxy Flooring Business: Wise Coatings


In the dynamic world of entrepreneurship, the story of Wise Coatings stands out as a beacon of innovation, resilience, and strategic growth. Founded by Brandon Vaughn, this epoxy flooring business defied the odds, transforming from a startup into a thriving entity with eight franchises generating over $500K a month. This blog post delves into the journey of Wise Coatings, revealing the secrets behind its exponential growth and the pivotal role of Floori’s AI-powered visualizer tool.

Overcoming Early Challenges with Creativity and Resilience

Starting with a limited budget and facing the daunting task of purchasing expensive equipment, Wise Coatings’ initial days were fraught with challenges. The company was on the brink of bankruptcy in its second month. However, through creative marketing strategies and a focus on building a strong brand, Wise Coatings turned its fortunes around. Key to this turnaround was the realization that marketing wasn’t just about attracting customers; it was equally crucial for recruiting talented employees.

The Power of Innovative Marketing and Branding

Brandon Vaughn emphasized the significance of innovative marketing and professional branding in setting Wise Coatings apart from the competition. By investing in high-quality branding and adopting a customer-centric approach, the company was able to attract more business and command higher prices for its services. This strategy underscored the importance of creating a memorable brand experience that resonates with customers and employees alike.

Implementing Systematic Processes for Scalable Growth

One of the cornerstones of Wise Coatings’ success is its reliance on systematic processes. From sales to job execution, the company developed structured systems to ensure consistency and high quality. Detailed training videos and tests further supported this framework, enabling the business to maintain its standards of excellence across all franchises.

Revolutionizing Epoxy Flooring with the Floori’s AI-Powered Visualizer Tool

Harnessing Technology for Enhanced Customer Experience

This innovative technology allows customers to visualize the final look of their epoxy flooring projects before work begins. By using the AI visualizer, named the Floori Visualizer, the company not only enhances the customer experience but also sets a new standard in the industry for customer engagement and satisfaction.

The Journey to Franchising Success

The decision to franchise was driven by the desire to replicate Wise Coatings’ success across the country. Franchising offered a way to expand the business while providing franchisees with a proven system and corporate support. This model proved to be a win-win, enabling rapid growth and helping numerous entrepreneurs achieve their business goals.


The success story of Wise Coatings is a testament to the power of innovative marketing, strong branding, and systematic processes in building a thriving business. With the addition of the Floori Visualizer, the company continues to push the boundaries of what’s possible in the epoxy flooring industry. For aspiring entrepreneurs and business owners, Wise Coatings exemplifies the importance of resilience, creativity, and the strategic use of technology in achieving business success.

Wise Coatings brought in more than $100,000 in revenue within the first four months after it opened in 2021. How did this epoxy garage floor business grow so quickly? Founder Brandon Vaughn shares the answer in this interview!

Brandon has built something extraordinary at Wise Coating, and you could become his partner! He is offering UpFlip viewers an exclusive discount on the start-up fees! Learn more about this great opportunity by visiting this link:

Brandon had some experience with growing a business before he started Wise Coatings. He grew his previous service business to 70 employees in six seasons, an experience that taught him the importance of systems, hiring, and marketing. He put that expertise to use when he started his new epoxy flooring business, quickly scaling it to nearly $500,000 a month in revenue with profit margins up to 25%, a very impressive return on his $45,000 start-up investment.

It may be hard to believe from those numbers, but Brandon actually started Wise Coatings as an experiment. He wanted to show that it was possible to grow a business without spending any time in the field or answering sales calls. Instead, he focused on building scalable systems and perfecting his marketing. His experiment has proven to be a resounding success, though not without its bumps along the way.

He’ll share the biggest challenges he faced growing Wise Coatings, along with how he overcame those difficulties in this interview. You’ll hear what worked well too, of course, including the must-have systems for an epoxy business and how he built the phenomenal team that’s let him focus on growing the business rather than spending all his time at job sites.

This video isn’t just for folks who want to start an epoxy floor business. Anyone who wants to start or scale a service business will learn a lot from how Brandon developed his systems and brings in customers.

If you’re looking for more actionable advice, make sure you check out these past interviews:

How He Started a $60K/Month Epoxy Flooring Business ►
 • How He Started a $60K/Month Epoxy Flo…  

Starting a $1.2M/Year Shed Building Business ►
 • Starting a $1.2M/Year Shed Building B…  

Resources– Find out more about Brandon’s business at their website – Advice on how to start and grow a business – Check out our podcast – Dunzo software – Financial workshops hosted by Brandon – Workflow app for home improvement businesses – Financial management software used by many small businesses – Inventory management app – Fleet management and maintenance software tool – GPS fleet tracking software

00:00 – Start
00:43 – Introduction and job site
02:29 – Biggest challenges
04:47 – Equipment discussion at JonDon
06:21 – Sales process
08:17 – Startup budget
09:20 – What is a franchise?
– Break even point
– Why join a franchise
12:57 – Branding
14:36 – How many franchises
16:31 – Profit margins
– Equipment discussion
18:26 – Financial tools and software
– Early struggles
21:57 – Tools and software
23:27 – Mixing the floor coating
24:42 – What you wish you would’ve known
25:38 – Blitz questions
28:02 – Tour of the store
29:30 – What makes Wise Coating different
31:02 – Customer experience
32:54 – Employees and hiring
33:53 – Gift cards
– Leasing vs. buying
37:21 – Role of the business owner
38:55 – Yard signs
39:48 – Equipment parts
41:24 – Coaching with Conquer
42:44 – Core values
44:47 – #1 advice for floor coating businesses
45:29 – Outro

#epoxyflooring #epoxy #epoxygaragefloor

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