How Top Rug Retailers & Manufacturers Boosted Sales with Floori
In an increasingly digital world, rug companies need to offer an interactive and engaging shopping experience to attract and retain customers. Floori provides a cutting-edge visualization solution that enhances customer interaction, reduces purchase hesitation, and ultimately drives sales. This use case highlights how four leading rug brands—DIB (Chile), Rug Love (UK), Obeetee (India), and Gümüssuyu Halı (Türkiye)—leveraged Floori’s technology to achieve remarkable results.
4.6
products explored per session
64%
of mobile users engaged with AR
40,300+
rug visualizations recorded
Summary: DIB, Rug Love, Obeetee, and Gümüssuyu Halı faced a common challenge—how to enhance their online and in-store experience to drive customer engagement and conversions. Existing product displays and visualization tools were not meeting their expectations, leading to high return rates and indecisiveness among buyers.
By integrating Floori’s Visualizer, these brands provided an immersive and interactive customer journey, significantly improving engagement, sales, and reducing return rates.
Challenges Faced by Rug Companies
- Lack of visualization tools: Customers struggled to imagine how a rug would look in their space, leading to hesitation in purchasing.
- High return rates: Without a clear preview, customers frequently returned products that did not meet their expectations.
- Limited digital engagement: Mobile shopping experiences lacked interactivity, reducing conversion rates.
- Inefficient sales funnel: Sales teams needed better tools to assist customers in making informed decisions.
How Floori Solved These Challenges:
- Augmented Reality and 3D Visualization:
Floori allowed customers to see rugs in their own spaces before purchasing. This technology reduced return rates by up to 10% as buyers could visualize rugs accurately before making a decision.
- Multi-Channel Integration:
Seamless integration across websites, physical stores, and mobile apps ensured a consistent customer experience and brand engagement.
- Data-Driven Sales Optimization:
Floori’s analytics provided real-time insights into customer behavior, enabling businesses to optimize product placement and promotions.
- Native Branding and Customization:
Unlike other visualizers, Floori allowed brands to integrate the tool with their own identity, ensuring a seamless shopping experience without third-party branding interference.
Impact & Measurable Results (Dec 4, 2024 - Mar 4, 2025):
- 2% conversion rate for customers using Floori, compared to 0.81% from other channels.
- 1.88% of total revenue generated through Floori’s digital platform.
- 64% of mobile users who accessed the 3D visualization engaged with AR, significantly enhancing mobile shopping experiences.
”Thanks to Floori, return and cancellation rates decreased by up to 10% as customers could see the products in their homes before purchasing” Ferhat DEMIRCI
- 40,300+ rug visualizations, with an average of 13 rugs viewed per session.
- 4-minute average session duration per user, indicating deep engagement with the visualizer.
- 8% of customers requested quotes through Floori.
- 7.7% contacted sales representatives directly via WhatsApp.
- 13.38% clicked ‘more details’ to explore rug features and make purchase decisions.
Conclusion:
Floori has proven to be a game-changer for leading rug brands, empowering them with innovative visualization tools that drive engagement and boost sales. By integrating AR, 3D modeling, and data-driven analytics, Floori is setting a new standard for the digital rug shopping experience. The success of DIB, Rug Love, Obeetee, and Gümüssuyu Halı demonstrates how investing in interactive customer experiences can lead to higher conversions, lower returns, and stronger brand loyalty.
Testimonials:
The success we achieved with Floori proves that our investment in digital transformation was the right decision. As the IT team, we believe this transformation is just the beginning. In the coming period, we aim to expand our digital channels, enhance AI-driven personalization, and strengthen data-driven decision-making mechanisms. Our journey with Floori excites us for future innovations and the expansion of our digital ecosystem. We will continue to provide the best digital experience for our customers!
Companies Overview & Solutions Implemented:
DIB (Chile, Argentina, Mexico, Colombia:
Industry: Rugs & Home Furnishings
Challenge: Digital integration & tracking revenue from online channels
Solution: Cross-domain analytics & visualization tools
Key Result: 2% conversion rate via Floori vs. 0.81% from other channels
Rug Love (UK):
Industry: Rugs & Home Decor
Challenge: Enhancing mobile experience & AR integration
Solution: Augmented Reality visualization for mobile users
Key Result: 64% of mobile users engaged with AR visualization
Obeetee (India):
Industry: Handcrafted Rugs
Challenge: Digital sales enablement & customer engagement
Solution: Online visualization & sales agent empowerment
Key Result: 8% quote requests, 7.7% WhatsApp inquiries, 13.38% clicked ‘more details’
Gümüssuyu Halı (Türkiye):
Industry: Machine-Made Carpets
Challenge: Providing a seamless omnichannel experience
Solution: Floori integration in mobile app & experience centers
Key Result: 40,300+ rug visualizations, 13 rugs viewed per session, 4-min avg session duration
See How Floori Transforms Interior Finishing Sales
The future of interior finishing sales lies in visualization, automation, and seamless digital integration. Floori empowers manufacturers and retailers with cutting-edge tools to enhance customer engagement, streamline operations, and drive higher conversions.
Get in touch to learn how Floori can help
- Digitize product catalogs – Create high-fidelity digital assets with BIM models, UV/PBR mapping, and advanced scanning.
- Enhance customer experience – Enable real-time product visualization with AR, AI-powered customization, and seamless rendering.
- Optimize sales & marketing – Improve product discoverability, customer interaction, and streamline sales with integrated tools.
See How Floori Transforms Interior Finishing Sales
The future of interior finishing sales lies in visualization, automation, and seamless digital integration. Floori empowers manufacturers and retailers with cutting-edge tools to enhance customer engagement, streamline operations, and drive higher conversions.
Get in touch to learn how Floori can help
- Digitize product catalogs – Create high-fidelity digital assets with BIM models, UV/PBR mapping, and advanced scanning.
- Enhance customer experience – Enable real-time product visualization with AR, AI-powered customization, and seamless rendering.
- Optimize sales & marketing – Improve product discoverability, customer interaction, and streamline sales with integrated tools.
