Case Study: Barlinek’s Success with Floori

Barlinek implements AI visualizer “Floori Studio”

Barlinek, a leading manufacturer of wooden floors, has decided to modernize its services and product presentation by implementing a new sales tool based on Augmented Reality and Artificial Intelligence technology, the “Floori Studio” floor visualizer.

Barlinek’s flooring products are integrated and available in Floori Studio visualizer, which means that every person visiting https://www.barlinek.com.pl/inspiracje/wizualizator/ will have the possibility to visualize a given product with just one click, in their own room, using a photo added earlier.

Why did Barlinek decide to implement the Floori Studio tool?

The usual ways of selling floors as we know them are no longer valid, not only because of the pandemic but also because of changing consumer buying habits. As technology has evolved and the price of computing power has fallen, opportunities have increased and new ways to grow online businesses have emerged.

With the help of AR (Augmented Reality) technology, presenting products to your customers is becoming easier and much more beneficial. Floori.io visualizer significantly changes the emotional experience of shopping and paves the way for creating better solutions to be used on the website. The great advantage of using visualization of your products for your marketing strategy is to strengthen your customer’s purchase decision and stand out from the crowd, which gives you a big advantage over your competitors.

What is Floori Studio?

Floori Studio is an AR (Augmented Reality) and AI (Artificial Intelligence) based floor, carpet, furniture, and wall visualizer that is accessible from a web browser. There is no need to download a mobile app or install additional software. Floori Studio works on any device, whether mobile or computer. Simply add a photo of the room from your computer or take a photo directly with your smartphone and in a few seconds, you can see how the product from the catalog will look in the sample visualization in photorealistic quality.

Benefits for the customers

Customers, given the opportunity to add their own photos or use already finished renders of rooms (if the customer does not have their photos “at hand”), can see how the product looks in the chosen space even before the purchase. Artificial Intelligence (AI) can recognize the floor and distinguish it from the rest of the elements in the photo and automatically match the selected product to the image. Floori Visualizer enriches the customer experience and definitely helps to best match the product to personal taste.

The key benefits for the Barlinek brand

• Strengthen the purchase decision
• Increase in conversion rate
• Increased brand awareness

These are just some of the benefits of implementing a Floori visualizer. Floori Studio also supports the effectiveness of any marketing efforts and takes customers from the visualization straight to a map where they can see exactly where to purchase the product of their choice in their area. Adding the visualization option attracts more customers to the website and increases the time spent on the website.

For more information go to https://www.barlinek.com.pl 

or test the visualizer yourself at https://www.barlinek.com.pl/inspiracje/wizualizator/