Nourison Home Rug Innovations: 2024 Trends in Custom and Handloomed Rugs
The flooring and rug industry is experiencing a period of significant innovation and expansion, particularly in custom and handloomed rug programs. Notable developments from major industry players set the stage for a transformative 2024.
Nourison Home Leads with Custom and Handloomed Rug Innovations
Nourison Home Rug Innovations, a leading manufacturer in floor coverings and home accents, is expanding its custom rug program and introducing an array of new rug and accessory styles. At the forefront of custom-sized rug programs for over a decade, Nourison Home combines an extensive style inventory with U.S.-based crafting, enabling rapid delivery of custom orders, often within two weeks.
The Las Vegas World Market Center recently showcased Nourison Home’s latest offerings, featuring dozens of new custom rug styles, many of which are hand-loomed at 15’ widths, ideal for larger rooms and spaces. The new “Whispers” collection, part of the Reserve brand, is a 100% wool, hand-knotted line offering classic Persian motifs in contemporary neutrals, subtly raised for textural appeal.
Broadloom Carpet Styles Making a Statement
Alongside the custom rug programs, Nourison Home introduced an array of new broadloom carpet styles at the January Markets. These styles emphasize soft color and subtle texture, many hand-loomed from wool and wool blends. Collections like Odyssey, Desert Contours & Desert Links, Niagara, Baja, and Laguna showcase a blend of materials to create distinctive pile textures and designs that resonate with current interior design trends.
Impact of Trade Shows and Market Dynamics
The Las Vegas Winter Market has become a crucial event for area rug and broadloom makers, showcasing the latest trends in constructions, such as high-end hand-knotted and quality machine-mades. Rug showrooms at the market continue to update their offerings in line with the previous year’s successful categories, including customization options and fashion-driven machine-mades.
The overlap of the Las Vegas Market with other major events like Surfaces and COVER Connect offers a unique opportunity for cross-traffic, benefiting exhibitors and attendees alike. Traditional area rug makers and importers are not only expanding their innovative area rug lineups but also their custom rug options, broadloom programs, and cut and sew services.
