How These Two Companies Are Rocking It With The Best Performing Epoxy Ads (+ How You Can Do It Too)

In today’s digital age, social media has become an essential platform for businesses to reach and engage with their target audience. One of the critical factors in achieving success on social media is creating and running great ads, including epoxy ads. The importance of well-crafted advertisements cannot be overlooked. Especially when promoting products like epoxy flooring. In this blog post, we will discuss the importance of great social media ads and explore what makes them great.

The Power of Great Ads

Great epoxy ads can capture attention, evoke emotions, and drive action. Whether showcasing a product, promoting a service, or creating brand awareness, the impact of a great ad can be extreme. In the world of epoxy flooring, where aesthetics and functionality matter, creating exceptional ads on social media can make all the difference in drawing and converting potential customers.

  • Captivating Visuals: Eye-catching visuals are essential for grabbing attention in users’ busy social media feeds. Compelling images or videos that showcase the beauty and durability of epoxy flooring can immediately pique the interest of potential customers.
  • Compelling Copywriting: Strong ad copy is crucial for conveying the unique selling points of epoxy flooring. It should be concise, and persuasive. It should highlight the benefits and advantages that customers can expect. A compelling copy can evoke emotions, address pain points, and create a sense of urgency. This can lead to higher engagement and conversion rates.
  • Targeted Audience: Identifying and targeting the right audience is the key to successful ad campaigns. Understanding your ideal customer’s demographics, interests, and online behavior allows you to create personalized and relevant ads that resonate with them. This targeting strategy ensures your ads are shown to the most receptive audience, maximizing the chances of success.

And, of course, you can take inspiration from the best ads. Regarding seeking inspiration for your campaigns, Facebook Ad Library is a very valuable tool.

Facebook Ad Library

Facebook Ad Library allows you to explore ads across different industries, including epoxy flooring. Did you know that it can also provide insights into their creative strategies, copywriting techniques, and overall performance? And the best part? It’s free! You’ll be able to spy on important aspects that you can implement in your ad campaigns. This resource can give you a starting point to understand what works well and what you can adapt for your campaigns.

Facebook Ad Library.

Tracking and analyzing key performance indicators is crucial to measure your ad campaigns’ success. Here are some essential KPIs to monitor:

  • Click-Through Rate (CTR): CTR indicates the percentage of people who clicked on your ad after seeing it. A higher CTR means your ad is compelling and relevant to your target audience.
  • Conversion Rate: This measures the percentage of users who took a desired action, such as purchasing or filling out a contact form. It reflects the effectiveness of your ad in driving actual business results.
  • Cost per Acquisition (CPA): CPA shows the average price you sustain to acquire a customer. It helps you understand the efficiency of your ad spend and optimize your campaigns accordingly.

And How’s The Best Doing?

There’s a lot of information about how to implement good strategies into your epoxy ad campaigns. So let’s see some real-life examples of how these strategies have improved certain companies’ campaigns.

Cardinal Concrete Coatings

Cardinal Concrete Coatings ads target Arizona homeowners looking to improve the appearance and durability of their concrete surfaces.

This piece highlights the following key points:
  • The problem addressed: homeowners are tired of old, stained, or cracked concrete surfaces, suggesting that Cardinal Concrete Coatings has a solution. Pointing out customer pain points is always a good idea for sales and marketing.
  • Quality floor coatings: Commitment to providing high-quality coatings using its proprietary polyaspartic coating solution.
  • Benefits of their coatings: A 50-year warranty, durable floor coatings, 4x stronger than epoxy, and quick one-day installation.
  • Positive customer reviews: A five-star customer review is mentioned, praising the company’s service and the transformation of their garage with the coating.
  • Summer Coating Promo: The ad introduces a special promotion for the summer of 2023 called the “Summer Coating Promo.” Customers can save up to $600 on any concrete coating project until June 30, 2023.
  • Various coating options: The ad lists the surfaces that Cardinal Concrete Coatings can work on, including garage floors, pool decks, patios, driveways, walkways, and commercial floors.
  • 50-Year Warranty: The company highlights its confidence in the durability of its product by offering a 50-year warranty, which they claim is longer-lasting than DIY kits.
  • Call to action (CTA): The ad urges readers to click the provided link and fill out a form to get a free quote within 30 seconds.

Real-life marketing strategiesAnother example of marketing strategies.

This ad presents Cardinal Concrete Coatings as a local company with a high-quality solution for homeowners seeking to improve their concrete surfaces, offering a limited-time discount and emphasizing the long-lasting durability of their product.

Wise Coatings

The ads from Wise Coatings highlight their garage floor coatings services and the benefits they offer.

Here’s a description of the ads:
  • Wise Coatings Difference: The ad highlights the advantages of choosing Wise Coatings. This includes superior protection against stains and chemicals, aesthetic appeal with a variety of colors and finishes, hassle-free maintenance, and long-lasting durability.
  • Why Choose Wise Coatings: The ad mentions Wise Coatings’ commitment to exceptional craftsmanship, unmatched quality, and customer satisfaction. It guarantees personalized service and guidance throughout the process.
  • Call to Action: Readers are encouraged to call the provided phone number to claim the discount and schedule a free consultation. It also directs them to the company’s website for more information and a free quote.
  • Power of Epoxy for All Floors: Another ad focuses on Wise Coatings’ epoxy floor coatings, highlighting their durability, affordability, and style for showrooms, garages, and industrial spaces.
  • Upgrade Your Garage Flooring: The ad emphasizes the use of high-quality products and techniques by Wise Coatings in Scottsdale. It mentions the benefits of improved durability, easier maintenance, and increased property value. Quick estimates and a free quote are highlighted.
  • Quality Concrete Coatings in Bellevue: The ad targets Bellevue homeowners and emphasizes Wise Coatings’ commitment to quality, quick one-day installations, a range of color options, and a lifetime warranty.

Wise Coatings advertisement. Wise Coatings advertisement.

This ad promotes Wise Coatings’ expertise in garage floor coatings by showcasing the benefits of their services, limited-time offers, customer satisfaction, and the ease of obtaining a free quote. They aim to attract customers seeking durable, visually appealing, and easy-to-maintain garage flooring solutions.

Honorable Mentions for Our Other Favs

Some other companies run great ads that are worth mentioning. Here are our other favorite pieces from other companies around the US.

Upstart Epoxy (Showing the service with a video)

Upstart Epoxy advertisement.

XtremeEpoxy (Showing The Business Plans Right Away)

Xtreme Epoxy advertisement.

Upstart Epoxy (Advertising On Content and Courses)

Upstart Epoxy advertisement.

Bar Top Epoxy (Summer-Themed Ad

EpoxyLab Flooring (Before & After The Service)

Posting great ads on social media plays a vital role in promoting products like epoxy flooring. Businesses can create highly effective ads by understanding the importance of captivating visuals, compelling copywriting, and targeted audience engagement. Tracking KPIs and seeking inspiration from platforms like Facebook Ad Library and AdSpy can further enhance your ad campaigns.  Unleash your creativity, analyze the successful ads in your industry, and craft exceptional advertisements. Leave a lasting impact on your target audience!

And to help you do that, check out our Material Guide To Best Perfomace Epoxy Ads. There you can find our Epoxy Design Pack with awesome and free templates to run your ads campaigns with excellent design layouts on Canva! Also, you’ll have access to our incredible 10-Point Checklist, so you can look over it to see if your ads are following the most essential criteria to have a successful ad campaign.

Stay tuned for more tips and tricks for your company and follow us on our Instagram, LinkedIn, and Facebook!

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